
> whoami --verbose
gerard ill valeriano
founder of the big answer digital. project manager, seo specialist and prompt engineer. i build ai tools that have to pay for themselves, and i use them every day before anyone else does.
20+ years in marketing and sales · 12+ years online · based in the pyrenees, catalonia · catalan, spanish, french · motto since 2014: "no roi, no hop".
What Gerard builds and runs today
- builds
dunning lite
stripe failed-payment recovery for indie saas. solo founder since 2026.
- builds
fabrik raw flow
ai factories, piloted with a ~30-person foundation team on their own claude accounts.
- runs
strategic it pmo
project manager at fundación sakya since jan 2024: web, software and e-learning across 10 functional areas.
> cat career.log
Career
- 2024 – today
- fundación sakya · strategic it project manager. hybrid pmo (agile and predictive), portfolio of web, software and learnworlds projects.
- 2022 – 2025
- the big answer digital · seo & prompt engineer. outsourced seo for agencies and niche builders: keyword research, search intent, clustering, site structure.
- 2023
- overexport.com · cto. technical strategy and engineering team lead.
- 2014 – 2023
- dicrea't · co-founder, coo & product owner, then seo manager. organic traffic, a/b tests, analytics and sales funnels. google partner program member.
- 2010 – 2014
- first stop southwest · branch manager.
- 2000 – 2008
- mercedes-benz · laboratoris diana · sales roles, automotive and animal health.
Education and certifications
- uned · master in digital marketing & social media (2013–2014), honours.
- uned · master in digital communication & community management (2012–2013), honours.
- iut de brest · dut génie biologique (agronomy).
- google analytics certified · google partners program.
Why The Big Answer Digital
twelve years selling seo and marketing taught me one thing: clients don't buy effort, they buy numbers that move. so every tool here is built around a number it has to move: recovered invoices, hours replaced, pieces approved. if the number doesn't move, the tool doesn't ship.
Elsewhere
- building in public on x since day 1 of dunning lite: @IllGerard
- [GUEST POSTS / PODCASTS / TALKS: add as they happen]
- off the keyboard: ski, trail running, climbing, fly fishing, nature photography.